Earlier today, during the Hype or Trend event in the Evoluon in Eindhoven, Force Field VR/AR Group announced that it has taken an interest in the Virtual Reality branch of the Eindhoven-based IT company ISAAC. ISAAC VR will continue its operations under the name of Force Field Business Solutions. With this investment, Force Field strengthens its position as Europe’s largest agency specialising in Virtual and Augmented Reality.
Michiel Mol, co-founder of Force Field: “We are extremely excited about our interest in ISAAC VR. In one go this gives us the necessary capacity to serve the professional market as well. We already employ 75 developers in Amsterdam who are mostly working on VR and AR Games, Media, Sports and Live Entertainment formats. Nowadays, more and more organisations in the professional, retail and finance sectors are asking for effective VR applications, we are ready to offer them optimal services.”
Mark Hoogendoorn, ISAAC’s CEO, about the cooperation: “As the largest and most innovative Virtual Reality corporation in Europe, Force Field proves that Virtual Reality is not just a hype. At ISAAC, we realised this a long time ago and we believed that a VR branch was necessary. However, at ISAAC we focus on developing usable solutions to complex online problems that involve the effective use of internet technology, e.g. for VR and AR applications. That is what we are good at and what we love to do. That’s why our VR branch is a perfect match with Force Field, whose focus is entirely on VR applications. This far-reaching alliance allows our clients to benefit from the knowledge, experience and technical partnerships of one of the world’s foremost players in the world of VR.”