For years Magento has been market leader in the field of open-source e-commerce platforms. At the end of this year the development for Magento 1 will stop and all focus will be on Magento 2. The Magento community will however give support to Magento 1 platforms until the end of 2018. This has pushed many organisations to explore whether or not a transition to Magento 2 would be worthwhile. Not to forget that migrating to Magento 2 is not a simple task.
Knowledge drawn from constituency
First and foremost, Magento 2 can depend on the knowledge and support from one of the largest open-source community; the Magento platform has been adopted worldwide (both Community and Enterprise) and therefore has an international community. This is a major difference with Shopware, which is mainly active in Germany. Because of this, the main language in this community is German. This could be hurdle for new Shopware customers in case of questions or issues. However it needs to be said that Shopware became open-source based last year, and since than started its community. The number of new international installations and time will reveal how fast it will grow and whether or not this community will be suitable to a non-German -speaking community.
Deployable in B2B and B2C
Both Magento 2 and Shopware offer robust and scale-able platforms to build professional webshops. Shopware puts all its stakes on storytelling and user experience. This platform is extremely suitable for branches such as fashion, lifestyle and cooking. Hence is Shopware primarily interesting for the B2C-market. Shopware does have a B2B-module, but it is relatively new and limited in functionalities. Magento has the image of being more flexible and is active in various markets. Magento is used by both B2B and B2C companies and, because of its flexibility, can adapt itself to different e-commerce applications.
Enterprise editions with extra possibilities
Most installations deployed from both platforms are the free Community versions. For most webshops this free version is sufficient to work with. For those companies which have for example large and complex product categories, advanced customer profiles, monitoring- and management tools or need intensive support from their manufacturers, it could be beneficial to take a look at the Enterprise editions from either of the two platforms. Whereas Magento 1 bills a fixed amount a year (no matter the webshop's turnover), Magento 2 looks at each project individually and different price agreements are made with the merchant. Magento 2 Enterprise's License pricing indicate that only for companies with a higher turnover (~€10million) Magento licences are in competition with other suppliers with similar products. We can conclude that the Magento Enterprise edition is mostly interesting for the more 'serious'e-commerce players.
Shopware applies a very different pricing model. Besides the free Community edition, there is a Professional- (€1.295) and a Professional Plus (€5.995) edition. These intermediate forms could be an outcome for those who find the functionalities and performance of the Community edition not sufficient, but the Enterprise edition a bridge too far. Shopware's Enterprise edition (price available on demand) offers all functionalities foregoing editions offer, plus 24/7 support, multi shop functionalities and developer support. However modules, which are included in the price with Magento 2EE, need to be purchased separately.
For those who prefer proven technique and want to be flexible in choosing an implementation partner, Magento is a sensible choice. Especially in the Netherlands Magento is broadly represented and there is a lot of knowledge available, also from the worldwide community. Who prefers to act on current trends like user experience and storytelling, and doesn't mind to step outside the paved road, Shopware could offer the right solution. Shopware offers tools which allow the user to relatively simple fabricate a slick webshop, which in the field of navigation and design is clearly a step ahead of its competitors. In the Netherlands there are already a handful of developing parties that can give serious support on the whole Shopware e-commerce trajectory. For the more 'serious' e-commerce users it would be worthwhile to have a look at both suppliers' Enterprise editions. Where Magento 2 Enterprise invoices based on generated turnover (and made pricing agreements) and licence costs on a yearly basis, Shopware charges a one time amount per entity, and one pays extra for additional services and functionalities. Therefor, in order to make the right decision, it depends on your wishes and the size of your webshop to which Enterprise edition suits best.