Web shops are growing like weeds in the Netherlands. Estimates from the Dutch Chamber of Commerce (KvK) and the Central Bureau for Statistics (CBS) vary from 50,000 to 75,000 web shops in the Netherlands alone, and that number will grow exponentially in the future. This goes hand in hand with competition on the world wide web which is becoming increasingly fierce. Dozens of web shops sell off-shoulder tops or Diesel jeans, and the price difference is often minimal. So why do consumers keep coming back to one specific web shop? That has everything to do with the brand experience. E-tailers must set themselves apart and this is why ISAAC sees plenty of opportunities with Shopware as a partner.
What is Shopware?
Shopware is a relatively ‘new’ e-commerce platform in the Netherlands but it has already proven itself and then some in Germany, where it has been the most popular platform for the development of web shops for more than 14 years. The platform works on PHP, is entirely open-source and therefore fits perfectly with the qualities and philosophy of ISAAC. Shopware has been technically, functionally and legally adjusted fully to Dutch requirements, for example with the use of iDEAL in the Netherlands. Moreover, Shopware offers the possibility to pay with all typical payment methods: Ingenico, MultiSafePay, iDEAL, SOFORT, PAYONE, Klarna, CreditCard and many more.
The power of Shopware as an e-commerce platform is its limitless opportunities regarding storytelling. The platform revolves entirely around experience and emotional shopping. With Shopware you can easily ensure that your products or services are represented as authentic and sincere – which helps you really impact the customer. Shopware is outfitted with an Experience Content Management System (EPS) so that you can easily adjust the content yourself. Online shopping thus becomes a reminder to never forget.
Even more benefits!
An e-commerce platform from Shopware offers more advantages:
- Open source: The source code is publicly available, which enables developers around the world to experiment with the software. New applications are easily shared in the community and tested from various viewpoints. The result: a high rate of innovation compared with closed-source, proprietary software. The platform also has an infinite number of extensions and plug-ins.
- User-friendly back-end: The platform is designed in such a way that adjustments relating to the back-end can be made quickly and efficiently. This enables you to unlock your own back-office system in no time and you can quickly respond to current events.
- User-friendly management: Shopware focuses on a simple management structure. The platform must be easy to operate for everyone in your organisation. Managing categories and products is child’s play and adjusting content is a piece of cake. Additionally, Shopware has numerous marketing tools so that your e-commerce platform achieves ground-breaking conversion rates!