The ultimate online and virtual resort experience

About Blue Bay Curaçao

Enjoying life as a guest or property owner in a spectacular resort, right at one of the most beautiful beaches in the Caribbean.

Challenge

ISAAC was asked to create an online experience for Blue Bay Curaçao Golf & Beach Resort that does justice to that reality.

Solution

ISAAC developed two solutions for Blue Bay Curaçao Golf & Beach Resort which offer optimum conversion support for real estate sales and (direct) bookings for the resort: a completely new, user-friendly website and a virtual reality experience.

"Despite the distance and the time difference, ISAAC has created a perfect online experience."

Blue Bay home

Online marketing strategy

At the moment, Blue Bay's main goal is selling real estate. In order to achieve this, Blue Bay puts a high emphasis on online marketing strategy. The new website, which ISAAC built in Drupal CMS, has a supporting role in the sales proces. The secondary goal of the new website is to receive (direct) holiday bookings for the resort.

Blue Bay overview page

Ultimate living- and holiday fun in virtual reality

At Blue Bay Golf & Beach Resort on Curaçao, everything revolves around well-being, safety and quality of life. This can be found in no less than 220 hectares of residential areas and holiday fun, a unique 18-hole golf course, a 150-meter-long bounty island beach, luxurious villas, apartments and bungalows, excellent bars and restaurants, completed with facilities and services. To stimulate the sale of real estate, Blue Bay focuses on online strategy as well as on a unique experience.

In addition to the website, a virtual reality experience was developed. Visitors and potential property owners can now also experience Curaçao at home. Users can immerse themselves into island life, the resort and luxury apartments. Because the application is also suitable for cardboard virtual reality glasses, the experience is accessible to a wide audience and easy to use in marketing strategie.

Blue Bay detail page

Joining forces to reach optimal results

In order to taste the atmosphere and to get to know the people, environment and processes, our project team flew to the resort. Together with the team of Blue Bay all needs of the end users were investigated. This collaboration resulted in a beautiful and well-functioning, responsive website and virtual reality experience. The website is easy to maintain and the content, consisting of high-quality video, photography and 3D video, truly blossoms. During the project, we worked together with a local copywriter; SEO advice was provided by Cut the Web. Shortly, drone video shoots and VR experiences will be added to the website to make the ultimate online resort experience even more realistic.

Our expertise

  • Concept & Design
  • Front-end development
  • Virtual Reality
  • Application management and optimization

Technology

Blue Bay detail page
Want to find out more about this project?
Want to find out more about this project?

I’m Camiel, Head of Sales & Marketing. Together with Blue Bay, I work on realizing the objectives of this project. Want to know exactly how we approach this project or how our approach can contribute to your success?