High-end B2C fashion experience platform

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About Checkpoint

With an extensive range of more than 60 clothing brands, both national and international, Checkpoint is the most renowned retailer in in the field of men's fashion. Whilst combining fresh looks and an always renewing mixture of Scandanavian, English and Italian brands, Checkpoint gives European fashion trends and styles a Flemish character. 


To inspire and to trigger consumers to make purchases in their physical store, Checkpoint was looking for a modern commerce platform.


On the modern Shopware commerce platform, ISAAC developed a brand new fashion experience website for Checkpoint. Here a mix of existing Shopware plug-ins and customized solutions were combined.

"ISAAC sensed our wishes perfectly. This resulted in a neat experience website in which we surprise our visitors and trigger them to come to our physical store and shop their new look"

Niels Daniels - Managing Director, Checkpoint
Checkpoint online look book

Higher conversion in physical store

The new Checkpoint website holds a clear focus on an optimal user experience. Checkpoint chose Shopware to create exactly that; a platform which allows an optimal shopping experience, increases brand affinity and stimulates purchasing interests. Even though perception is key in this renewed customer journey strategy, in order to create a higher conversion, optimal usability and the connection to the boutique program were vital starting points. Due to custom made extensions in order to connect with the boutique program, the Checkpont experience website shows real time stock and product pricing.

Checkpoint product detail page

Custom made lookbook

The 50 new, refreshing looks Checkpoint puts together each season, are authoritative in the aspect of 'experiencing'. The result: website visitors easily browse through the 50 different looks and can easily view individual fashion items. These are, by the way, presented using beautiful product photography. The integrated and customized look book is also a for marketeers a salvation; Shopware's user friendly interface web editor allows marketeers to conduct small changes  in order to optimally adjust the look book and the website to  the customer journey.

Checkpoint detail page look book

Agile development

Before starting the development of the new website, Checkpoint and ISAAC drew up the development plan. together we looked at front-end flow, design, user experience and technology. The website got developed using Agile methodology. Therefore, Checkpoint and ISAAC could work efficiently together with regards to project implementation and make adjustments on relevant moments. Moreover, ISAAC has several Shopware Advanced Certified developers in-house, which guarantees a technically perfect developed platform.   

Our expertise

  • icoon expertise Concept & Design
  • icoon expertise E-commerce development
  • icoon expertise Middleware & integration
  • icoon expertise Application management and optimization


Checkpoint detail page look book
Checkpoint detail page look book
Checkpoint detail page look book