Omnichannel B2B Commerce

Customer logo

About EDCO

EDCO, founded in 1978 as an import and export business, nowadays has a unique position as an internationally operating trade organisation. EDCO focuses on a large number of target audiences, such as wholesale organisations, purchasing combinations, store chains, mail order companies, wholesalers and retailers. EDCO’s product range consists of over 20,000 products, including household items, electronics, garden, cycling, sports and seasonal items, toys, tools, car and truck accessories and licence articles.


In recent years, EDCO has invested significantly in its own on premise facilities; a new, large and highly automated distribution centre and a new ERP system to take full advantage of all possibilities this new distribution centre offers. The existing webshop, on the other hand, was outdated and the manual processes it required were extremely labour-intensive.


ISAAC developed an international B2B commerce platform for EDCO, including integration of the ISAAC Product Information Manager (PIM) and M3 Lawson. The commerce platform, stock and order process are now automatically linked to each other, which means that in this process, manual actions are no longer necessary.

"The right approach, combined with ISAAC’s expertise, has led to fantastic results."

Bas van der Weerden - E-commerce Manager EDCO
EDCO overview page

B2B Commerce specialist

ISAAC helped EDCO clear up the existing product information infrastructure by conducting an analysis and offering advice on how a webshop would best fit into this infrastructure. This allows the organisation to make optimal use of its existing systems and the information they contain.

Based on this advice, EDCO decided to set up a new international B2B e-commerce platform. ISAAC mapped out EDCO’s demands and wishes during a preliminary study. During this study, we created so-called clickable wireframes in order to safeguard the webshop’s usability and completeness even before its actual realisation.

EDCO product detail

Product Information Management (PIM) is the answer

Finally, ISAAC developed the international B2B webshop. Typical B2B requirements such as client-specific prices, a differentiated product range per country and billing and credit features were added to the webshop. The webshop is powered by ISAAC’s Product Information Manager (PIM), to allow the product range to be centrally managed and to keep the webmaster from wasting time on entering, filtering and selecting products.

Complex features such as client-specific prices and product ranges, group rates and environmental charges are fully automated and integrated into the ERP application. A quick-add button allows visitors to add items to their shopping cart immediately, without first having to visit the item’s specific page.

The end result is an extremely modern, quick and smooth B2B shop that offers full integration into EDCO’s entire IT landscape. Without any extra work, the shop, the product range and the order process are all tied together and EDCO can count on top-of-the-line B2B performance.

Our expertise

  • icoon expertise E-commerce development
  • icoon expertise Product Information Management
  • icoon expertise Middleware & integration
  • icoon expertise Application management and optimization


EDCO product detail
EDCO product detail
EDCO product detail
EDCO product detail
EDCO product detail
Want to find out more about this project?
Want to find out more about this project?

I’m Camiel, Head of Sales & Marketing. Together with EDCO, I work on realizing the objectives of this project. Want to know exactly how we approach this project or how our approach can contribute to your success?