The ultimate resort experienceCase: Blue Bay Curaçao
The ultimate online and virtual resort experience
Als gast of vastgoedbezitter genieten van het leven in een spectaculair resort, direct aan één van de mooiste stranden van het Caribisch gebied. ISAAC kreeg de vraag om voor Blue Bay Curaçao Golf & Beach Resort een online beleving te creëren die recht doet aan die werkelijkheid. Dat resulteerde in twee oplossingen die optimale conversieondersteuning bieden bij de verkoop van vastgoed en (directe) boekingen voor het resort: een volledig nieuwe, gebruiksvriendelijke website en een virtual reality-ervaring.
"Despite the distance and the time difference, ISAAC has created a perfect online experience."
|Customer name:||Blue Bay Curaçao|
|Solution:||User-friendly website and virtual reality experience|
|Particular:||With a most user-friendly website and a virtual reality experience, Blue Bay offers its visitors an optimal experience which also leads to a considerable conversion increase.|
Online marketing strategy
At the moment, Blue Bay's main goal is selling real estate. In order to achieve this, Blue Bay puts a high emphasis on online marketing strategy. The new website, which ISAAC built in Drupal CMS, has a supporting role in the sales proces. The secondary goal of the new website is to receive (direct) holiday bookings for the resort.
Ultimate living- and holiday fun in virtual reality
At Blue Bay Golf & Beach Resort on Curaçao, everything revolves around well-being, safety and quality of life. This can be found in no less than 220 hectares of residential areas and holiday fun, a unique 18-hole golf course, a 150-meter-long bounty island beach, luxurious villas, apartments and bungalows, excellent bars and restaurants, completed with facilities and services. To stimulate the sale of real estate, Blue Bay focuses on online strategy as well as on a unique experience.
In addition to the website, a virtual reality experience was developed. Visitors and potential property owners can now also experience Curaçao at home. Users can immerse themselves into island life, the resort and luxury apartments. Because the application is also suitable for cardboard virtual reality glasses, the experience is accessible to a wide audience and easy to use in marketing strategie
Joining forces to reach optimal results
In order to taste the atmosphere and to get to know the people, environment and processes, our project team flew to the resort. Together with the team of Blue Bay all needs of the end users were investigated. This collaboration resulted in a beautiful and well-functioning, responsive website and virtual reality experience. The website is easy to maintain and the content, consisting of high-quality video, photography and 3D video, truly blossoms. During the project, we worked together with a local copywriter; SEO advice was provided by Cut the Web. Shortly, drone video shoots and VR experiences will be added to the website to make the ultimate online resort experience even more realistic.
- Graphic design
- Responsive design
- Websites & CMS
- 22 Hectares resort
- 31 Degrees Celcius
- 150 Meters of dreamy beach
- 18 Holes golf course