Omnichannel B2B e-commerceCase: EDCO
A new era in B2B
In recent years, EDCO has invested significantly in its own facilities; a new, large and highly automated distribution centre and a new ERP system to take full advantage of all possibilities this new distribution centre offers. The existing webshop, on the other hand, was outdated and the manual processes it required were extremely labour-intensive. In other words, time for a modern e-commerce solution!
"The right approach, combined with ISAAC’s expertise, has led to fantastic results."
The modern omni-channel wholesaler
These days, EDCO Eindhoven B.V., founded in 1978 as an import and export business, has a unique position as an internationally operating trade organisation. EDCO focuses on a large number of target audiences, such as wholesale organisations, purchasing combinations, store chains, mail order companies, wholesalers and retailers. EDCO’s product range consists of over 20,000 products, including household items, electronics, garden, cycling, sports and seasonal items, toys, tools, car and truck accessories and licence articles.
B2B e-commerce super specialist
ISAAC helped EDCO clear up the existing product information infrastructure by conducting an analysis and offering advice on how a webshop would best fit into this infrastructure. This allows the organisation to make optimal use of its existing systems and the information they contain.
Based on this advice, EDCO decided to set up a new international B2B e-commerce platform. ISAAC mapped out EDCO’s demands and wishes during a preliminary study. During this study, we created so-called clickable wireframes in order to safeguard the webshop’s usability and completeness even before its actual realisation.
From complexity to simplicity
Finally, ISAAC developed the international B2B webshop. Typical B2B requirements such as client-specific prices, a differentiated product range per country and billing and credit features were added to the webshop. The webshop is powered by ISAAC’s Product Information Manager (PIM), to allow the product range to be centrally managed and to keep the webmaster from wasting time on entering, filtering and selecting products.
Complex features such as client-specific prices and product ranges, group rates and environmental charges are fully automated and integrated into the ERP application. A quick-add button allows visitors to add items to their shopping cart immediately, without first having to visit the item’s specific page.
The end result is an extremely modern, quick and smooth B2B shop that offers full integration into EDCO’s entire IT landscape. Without any extra work, the shop, the product range and the order process are all tied together and EDCO can count on top-of-the-line B2B performance.
- E-commerce consultancy
- Maintenance & optimization
- PHP development
- 14 countries available
- 24184 products
- 10 different languages