B2C e-commerce platformCase: Winkelstraat.nl
150+ boutiques in one webshop
Winkelstraat.nl is the Netherlands’ first high-fashion e-commerce platform that offers exclusive fashion from a selection of unique and independent boutiques. All participating boutiques gather online in a single location with a luxurious high-end look.
For ISAAC, this was the perfect opportunity to combine all disciplines, from design to technology, into one unified whole. ISAAC developed the entire logistical integration, from an in-store tablet app for boutiques to the online webshop, including real-time stock management. This was done with the help of a modern integrated and scalable platform.
"Every day, we strive for maximum returns. The cooperation with ISAAC is intensive and very pleasant."
Exclusive collections available online
For many retailers, investing in a webshop is a carefully considered step. That makes sense, because there is a lot involved in the implementation and especially the running of a successful webshop. Creating unique content, marketing, optimisation, maintenance, continued development and more... Winkelstraat.nl takes all this out of the hands of the retailer and combines the forces of the best boutiques in a single cross-channel e-commerce platform. All complex e-commerce affairs are properly taken care of straight away. New boutiques can join the collective quickly and easily and have their own webshop up and running in no time at all. This way, retailers have the option of making their exclusive collections and unique items available online.
Convenience for both consumer and retailer
Winkelstraat.nl focuses on the convenience of both the retailer and the consumer. For example, the retailer can sign their collection up to be photographed. The items are photographed in Winkelstraat.nl’s professional studio. ISAAC’s Product Information Manager (PIM) links these images to the items in question. Managing the collection is easy as well. With the help of a tablet web application (DOCK), the retailer can walk through their store and manage their stock right then and there. The retailer is notified when an order is placed. This also allows Winkelstraat.nl to guarantee rapid delivery of its orders.
Consumers will always have a pleasant shopping experience. The webshop is fully optimised for desktop, tablet and mobile devices. A clear and easy-to-understand navigational structure and extensive search, filter and sorting options make the collections easy to find. The extensive and exclusive product range is perfectly captured through professional product photography. The availability of the items is linked directly to the retailer application and updated in real time. The checkout process is short and clear and purchases are delivered in a fancy package with a personal twist. A unique customer experience from webshop to doorstep.
From wireframes to webshop
ISAAC supports Winkelstraat.nl with the setup and continued development of its entire platform. We have been involved with the development of this ambitious platform from the very beginning. During the initial phase, ISAAC actively contributed ideas about the platform’s technical feasibility and the necessary architecture. The wireframes that ISAAC developed formed the foundation for the webshop’s user-friendly interface. ISAAC was responsible for the technical realisation of the entire platform and the management environment for the retailers. Furthermore, ISAAC’s PIM was used for the management and enrichment of product information. This ensures that all product information is uniform and of the best possible quality.
- Continuous delivery
- Quality assurance
- E-commerce consultancy
- Interaction Design
- Maintenance & optimization
- PHP development
- 245 skirts tried on
- 13450 lines of code