An intelligent product experience

Online shopping has boomed over the past fifteen years.New technological developments follow each other at a lightning speed. E-commerce platforms offer more and more opportunities. Also in the fields of product experience and e-commerce in general, developments follow-up each other rapidly. This creates more and more opportunities to transfer the characteristics of physical shopping, such as tangibility, experience and surprise, to the web shop. Thanks to breakthroughs in the field of augmented reality and artificial intelligence, we are at the beginning of a completely new shopping experience in e-commerce: 'the next shopping experience'. In our whitepaper, which you can download below, we explain this concept. Some examples of these applications in e-commerce:

• Validation and enrichment of product data using machine learning.
• Hyper-personalized offers thanks to style recognition based on interests and (click) behavior.
• 3D visualization in the webshop or augmented reality to increase the tangibility, experience and interaction with products.