Most companies focus their online marketing on bringing in more online visitors to their webshop. The commercial success of your e-commerce platform is however not just defined by the amount of visitors, but also by the level of actual purchases done by your visitors on your platform. More conversion means more turnover. To any e-commerce platform, conversation optimization is a must!
Optimization starts from technique
When talking about conversion and customer experience within e-commerce, ISAAC understands like no other that using the right techniques offers a lot of support. If your online visitor can't find what he's looking for within a glance, he might get confused and/or will leave your webshop, meaning potentially conversion lost. With a well-thought-through interaction design, a good performing search function, a platform continuously being developed, monitored and analysed, ISAAC ensures an e-business solution that grows with you and your customers.
More than A/B testing
When talking about conversion optimization, people often think about A/B testing; and that is quite understandable, it sparks ones imagination when talking about conversion optimization. It also offers clear, well interpretabel results. However, if you want to start a long-term, well-structured conversion optimization project, you need to do more than just installing A/B testing software or change the colour of a button.
Customer is king
When starting conversion optimization, you can easily improve your user experience by detecting problem areas. For example, have a look at your webshop's search function: what is the conversion ratio of seekers versus the ratio of seekers not searching on your webshop? In most online shops seekers convert 2 to 3 times more compared to non-seekers. What does this mean? It is in your interest you have a well functioning search function. After all, seekers are buyers. ISAAC will support you in (further) developing your e-commerce platform. The conversion percentage will increase and you will meet your webshops targets. Sounds like a plan, right?