A popular trend in 2018 is 'mobile selling'.Look around and you see it everywhere: everybody uses a telephone or tablet. No less than 50% of all online purchases are done using a mobile device and the forecast is that this percentage will only increase. Therefore, an efficient mobile first e-commerce platform is becoming more and more important. But how do you make sure that all you sales channels offer a consistent customer- and brand experience as well as service commitment? ISAAC helps you to fully understand your customers wishes and needs and at the same time develop an excellent fuctioning e-commerce platform.
Mostly projects use the 'mobile first' development principle. This means that instead of using a desktop screen size as starting point, designing a webshop begins with the screen size and performance capabilities of a smartphone. Perfectly equipped mobile e-business solutions (for example websites, webshops, portals and on boarding processes) are essential for an optimum conversion and user friendliness. This also means that known principles such as 'less is more' and 'context is king' are applicable here. Using mobile first design leads to a cutting edge context choice; revealing the essence of a product, information, service or message. All for an optimal visibility and conversion.
Optimal User-friendly design
In order to give your online visitors an ideal user-experience, ISAAC believes in responsive and mobile first design. This design offers more advantages, also for you as an e-commerce administrator:
- Easily maintainable: having more devices means more costs and time spent when changes need to be implemented on every device. A responsive design ensures all changes are distributed simultaneously and correct on every device at the same time.
- Higher conversion: a mobile webshop with a good usabilty has a lower drop-out percentage when users fill in forms or go through ordering processes.
- Beneficial for SEO: Google rewards mobile websites/shops based on a responsive design with a higher ranking in its search engine. Additionally, you can analyse your mobile visitor behavior using Google Analytics, while keeping it separate from other visitor data.
Are mobile apps success factors?
For some projects and applications 'responsiveness' alone is not enough, for example frequently used environments. Under these circumstances, ISAAC will advise and create a successful mobile application for you. We work pro-actively with you. What should you pay attention to? What is important in the process? What are your goals as a service provider? Should an app be hybride or especially adjusted to target a specific platform Android, iOs or Windows Phone? ISAAC sketches, tests, designs interaction, builds prototypes and implements your mobile app. Based on web-, hybride- and native techniques.